Anderson Façanha
Strategic Advisor | Design & Business
20+ years transforming design into competitive advantage
Over 20 years connecting design to business results in projects that impact millions of users.
As Senior Design Manager at CI&T, I work as a strategic advisor for global clients — my work goes beyond delivering design: I coordinate transformations that connect product vision, technical capabilities, and C-level strategic objectives.
Throughout my career, I've led digital transformation and innovation initiatives for Natura, Samsung, Coca-Cola, Itaú, Bradesco, Nestlé, Ambev, and Petrobras — from reducing time-to-market from 2 years to 6 months to structuring experimentation pipelines that changed how entire teams work.
In parallel, I founded Estúdio Besouro in 2010, where I maintain original projects and strategic consultancies that complement my corporate work.
Today my focus is on strategic design: translating complex business challenges into actionable frameworks, empowering leadership, and ensuring design becomes measurable competitive advantage.
More recently, I've been integrating AI as a strategic tool to accelerate innovation cycles — from rapid prototyping to concept validation. This capacity for end-to-end execution (strategy → implementation) allows me to transform visions into functional products, proving value before massive investments.
Experience
Senior Design Manager, CI&T Journey
CI&T
13-year evolution at CI&T, from Visual Designer to Senior Design Manager. Strategic advisor for global clients with direct interface with C-level and executives to translate business challenges into design and innovation strategies.
- • Senior Design Manager (Mar 2022 - Present) - Direct report to C-level stakeholders
- • UX Expert / Manager (Sep 2019 - Mar 2022) - Coordination of multidisciplinary teams
- • Senior UX Designer (Nov 2016 - Sep 2019) - Projects for Coca-Cola, Natura, Fortune 500
- • UX Designer (Jun 2014 - Nov 2016) - End-to-end digital transformations
- • Senior Visual Designer (May 2013 - Jun 2014) - Journey beginning
Designer / Founder
Estúdio Besouro
Original projects and strategic design consultancies. Complementary work to corporate career, focusing on innovation and transformation for high-impact brands.
- • Visual identity and application development
- • Projects for Samsung, Coca-Cola, Nestlé, among others
- • Digital product design and brand strategy
Design Lead
SIDI - Samsung Institute for Development of Informatics
Strategic design leadership in research and development projects for Samsung ecosystem. Leading innovation initiatives in mobile products and next-generation interfaces.
- • Design strategy for mobile products in R&D
- • Coordination of multidisciplinary innovation teams
- • Development of interface concepts and prototypes
Designer
AgênciaClick Isobar
Digital design for interactive campaigns and digital experiences. Work focused on innovation in user engagement and creative solutions for major brands.
- • Interactive design for digital campaigns
- • User interface development for web and mobile
- • Creative concepts for high-impact brands
Art Director
Ogilvy FAV
Art direction for digital campaigns in premium real estate segment. Responsible for creative conception and production of interactive web experiences for major developers.
- • Creative direction for web campaigns and interactive experiences
- • Flash production and visual concept development
- • Clients: Rossi, Cyrela, Lopes, Tishman Speyer, Brookfield, Melnick Even
Expertise
Design Leadership
Team management, mentorship, and structuring design processes at scale.
Product Strategy
Translating business objectives into roadmap and product strategy.
Strategic Planning
C-level interface and strategic proposal development.
Innovation Frameworks
Creation of experimentation and agile innovation processes.
AI-Powered Prototyping
End-to-end execution capability: from strategy to implementation using AI as innovation accelerator and rapid concept validation.
Let's Talk?
I'm always open to discussions about design, product, and strategy.