AboutStrategic Design Advisor

Anderson
Cardelli
Façanha

20 years connecting design to results.

Anderson Cardelli Façanha
Positioning

As Senior Design Manager at CI&T, I act as a strategic advisor for global clients. My work goes beyond delivering design: I coordinate transformations that connect product vision, technical capabilities, and C-level objectives.

Clients

At CI&T: Natura, Raia Drogasil, Vivo, Carrefour, and Nutrien.

Method

Strategic Mapping, Value Stream, A3 and investment theses - frameworks that connect business challenge to real execution with measurable results.

Scale

Managing 20+ designers simultaneously across multiple client accounts, with mentorship, career plans and individual development.

Over 20 years, I've led transformations that changed how entire teams work - from structuring experimentation pipelines and lean governance to mapping value streams that revealed where the business was actually losing velocity.

In parallel, Estúdio Besouro - founded in 2010 - is where I maintain original projects and strategic consulting. End-to-end capability: strategy through functional implementation.

Expertise
Design Strategy

Translating complex business challenges into actionable frameworks. Direct C-level interface and investment thesis presentations.

Strategic Mapping & Lean

Facilitating A3, Value Stream Mapping and PDCA to uncover bottlenecks, map value flow and measure real product team efficiency.

Product Strategy

Connecting product vision, technical capability, and business goals into roadmaps that get executed - and that have an owner.

Innovation Frameworks

Building and scaling experimentation pipelines. Short validation cycles before massive investment.

Design Management

Managing 20+ designers across multiple client accounts, mentorship, career plans and individual development in different client contexts.

UX Strategy

Architecture and experience design that reduce friction, generate measurable results and speak the language of business.

Career
2013 - now

Senior Design Manager

CI&TCurrent

13-year evolution - from Visual Designer to Senior Design Manager. Strategic advisory for C-level at Fortune 500: translating business challenges into design and innovation strategies with measurable impact.

Mar 2022 - nowSenior Design Manager · direct C-level report
Sep 2019 - Mar 2022UX Expert / Manager · multidisciplinary team coordination
Nov 2016 - Sep 2019Senior UX Designer · Coca-Cola, Natura, Fortune 500
Jun 2014 - Nov 2016UX Designer · end-to-end digital transformations
May 2013 - Jun 2014Senior Visual Designer · CI&T journey beginning
2010 - now

Designer / Founder

Estúdio Besouro

Original projects and strategic design consulting. Complementary to my corporate career, with a focus on innovation, experimentation, and transformation.

2019 · 8mo

Design Lead

SIDI / Samsung

Strategic design leadership in R&D for the Samsung ecosystem. Innovation in mobile products and next-generation interfaces.

2010 - 2011

Designer

AgênciaClick Isobar

Integrated digital campaigns and mobile applications for a multinational portfolio. Clients: Nestlé, Petrobras, Tim, Ambev, Sebrae.

2008 - 2009

Art Director

Ogilvy FAV

Art direction for digital campaigns in premium real estate. Clients: Rossi, Cyrela, Tishman Speyer, Brookfield.

Let's talk about
design, product, and strategy?

I'm always open to conversations about what moves organizations.