Cases
Design strategy, innovation, and digital transformation projects with measurable impact. I don't deliver artifacts - I move organizations.
AI-enabled innovation pipeline to reduce time-to-market
How we reduced time-to-market from 2 years to 6 months through a structured innovation pipeline at a global beauty and wellness company.
Reduction
Turning salespeople into digital entrepreneurs
How we built the eMOL platform and transformed 1,600 salespeople into digital entrepreneurs, generating $200M/year in new revenue for Latin America's largest sports retailer.
Generated
User-centered design in a complex SAP environment
How we transformed the daily routine of 1,200 field salespeople through strategic UX and ethnographic research, reducing order time by 50%. Recognized at SAP Forum Brasil 2016.
Reduction
Loyalty ecosystem for a retail conglomerate
How we designed the strategy and future vision of a cashback program spanning all brands of one of Brazil's largest retail groups - connecting grocery, wholesale, banking, fuel, and pharmacy into a single ecosystem.
in Pilot
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like these for your business?
Design strategy that connects product vision, technical capability, and business objectives in projects with measurable impact.